Designed by committee – Oslo's new identity

Design doesn’t have to be radical and innovative. In fact, most design isn’t. Sometimes it just needs to work.

In this talk, Stein Sørlie presents a short story of the process behind the new identity for Oslo and how it is taking shape: Clear, strong and full of compromise. The identity is to communicate Oslo as a city that provides a rich life and a good future for all.

Stein is an award winning Creative Director at Creuna, a leading customer experience agency in Scandinavia. At Creuna he works at the intersection of technology, branding and communication on a wide range of clients in both the private and the public sector.

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