Damned if you don't - confessions of a former oil investor
The green shift will be driven by investors, claims former oil magnate Jens Ulltveit-Moe.
Once a climate sceptic and petroleum investor, Ulltveit-Moe is currently Norway's climate investor number one. According to him, the choice of going green is an easy one: Yes, the changes are costly, but if you fail to make the green shift, you're damned.
At Change by Design, Ulltveit-Moe, who is head of the board of both Skift (former Norway 203040) and Cicero, will both present the larger picture, how this affects our industries and also the importance of allowing designers to design sustainable and circular solutions.